An introduction to Shaping Business

Shaping Business was founded in response to the growing need for marketing expertise combined with an in-depth operational understanding of professional services firms and their target markets.

Having worked in the professional services industry for many years we understand the operating model in service businesses. We appreciate the complex nature of selling high value services into large complex organisations and the sensitivities around client relationships in professional services firms. This experience and understanding is key in enabling us to be more effective in supporting our clients in a way that aligns with their business model.

We have built a complete outsourced marketing solution for service businesses. Effectively providing our clients with one marketing point of contact to cater for all their marketing needs. We operate in the same way as many of our clients, building rapport, defining the project scope, agreeing deliverables and timescales, working in partnership to exceed expectations to deliver real business value and establish great long term business relationships.

Our clients in the IT/Telecoms/Technology sector value our in-depth understanding of complex technical services and their associated markets. Interpreting service capabilities, market needs and clients' business drivers requires a unique combination of marketing skills, business development experience and technical knowledge. At Shaping Business we have combined these competencies to enable us to deliver real competitive advantage to technology businesses.

As an outsourced marketing solution, Shaping Business provides a highly effective alternative to recruitment or redirecting fee earning resources on internal company projects. Our reputation depends on our ability to deliver on each project and ensures our commitment to client satisfaction. Shaping Business is purely focused on business-to-business marketing in the professional services sector. We have experience in a wide range of business-to-business markets, including marketing to financial and commercial organisations, utilities, military, emergency services, regulators, local authorities and central government. We have undertaken marketing projects nationally and internationally for SME's and large multi-national corporations.

From strategic to operational marketing support, we are focused on enabling your business growth. Please feel free to contact us to discuss your particular business issues and marketing needs. You have our assurance of total client confidentiality and a commitment to go the extra mile for your business.