About Us
Shaping Business is a marketing consultancy providing pragmatic marketing advice and support to deliver sustainable growth and profitability.

Our Mission

To inspire businesses by providing pragmatic marketing advice and support to deliver sustainable growth and profitability.

An introduction to Shaping Business

Shaping Business was founded in response to the growing need for marketing expertise combined with an understanding of technical products/services and their associated markets. Interpreting product/service capabilities, market needs and customers' business drivers requires a unique combination of marketing skills and technical knowledge. At Shaping Business we have combined these competencies to enable us to deliver real competitive advantage to technology businesses.

As an outsourced marketing solution, Shaping Business enables your business to minimise the overhead costs associated with full time marketing resources. With our approach, specific marketing projects and deliverables are defined and costed. Our reputation depends on our ability to deliver on each project and ensures complete customer satisfaction.

Shaping Business is purely focused on business-to-business marketing. We have experience in a wide range of business-to-business markets, including marketing to financial and commercial organisations, utilities, military, emergency services, regulators, local authorities and central government. We have undertaken marketing projects nationally and internationally for SME's and large multi-national corporations.

Our independent professional marketing expertise and experience is focused on helping your business to achieve its full potential.

This website will provide you with an indication of the types of marketing services available from Shaping Business. From strategic marketing to operational marketing support, we are available to drive your key marketing projects forward. Specific case studies and client references are available on request. Please feel free to contact me to discuss your particular business issues and marketing needs.

Feedback from our clients

Previous assignments have produced the following client comments:

"Played a crucial advisory role in developing new services which delivered over £1m of business."

"Made a substantial contribution to our business by developing and implementing an initiative which generated 255% more leads."

"The business case that was developed and the support throughout negotiations has secured a new and lucrative distribution deal."

"The Market Insights report has a direct impact on the company's business strategy"

"I am impressed by the level of detail and the effort that has gone into producing our Marketing Plan. This gives us a clear programme to execute over the next year."

"Solidly reliable. Always delivers on promises."

Our Chosen Charity - The Childrens' Adventure Farm Trust

Shaping Business donates a fixed percentage of the business profits to The Childrens' Adventure Farm Trust. Based around a beautiful 17th century farmhouse, in the heart of Cheshire countryside, the Charity offers free adventure breaks and activities to children in the Northwest region who are terminally ill, chronically sick, disabled and disadvantaged. The team at Booth Bank Farm do a fantastic job bringing joy and happy memories to over 2,000 disadvantaged children every year.

In recognition of our charitable efforts Shaping Business is proud to have been awarded the Gold Award for Payroll Giving. This is a symbol of excellence, reflecting the efforts made to foster a culture of committed giving in the workplace, by actively promoting the Payroll Giving scheme. Further information is available on the Payroll Giving website.