Identifying customer requirements and developing new products/services

Developing pricing strategies and benchmarking competitor pricing

Identifying appropriate distribution channels and securing distribution partners

Devising and implementing effective promotional plans

Identifying customer requirements and developing new products/services

New Product/Service Development
Product and Service innovation is key to maintaining and growing your business. But only the leaders in their field have processes in place to encourage innovation. Shaping Business can assist you by establishing an effective development process to capture new ideas. We can undertake market research to validate customer requirements and minimise your business risks to deliver profitable new products and services.

Market Research
What are the experts predicting? What are market analysts saying about the future of your sector/industry? At Shaping Business we can analyse the social, legal, economic, political, technical and competitive drivers in your market and determine the potential opportunity or threat to your business. By monitoring these drivers at appropriate intervals we can interpret market data to provide relevant insights for your business to inform your business strategy.

Customer Surveys
Understanding your customer's business drivers and needs is critical in developing successful new products and services. We can provide a statistically sound survey and a well-proven survey process, to ensure that you get a representative sample of the market and identify real business needs before you invest in R&D.

Market Testing
Great ideas are not always commercially successful. Shaping Business can assist you in validating designs and concepts to minimise the risks to your business. Customers and potential customers really value being involved in new developments and have an increased sense of ownership of the solution. This is a great way to build long-term relationships with key customers.

At Shaping Business we have been involved in numerous new product developments and process design for manufacturers and professional service companies in the Electrical Power Transmission & Distribution industry, the Electrical Test & Measurement industry, the Gas service industry and the consultancy sector.

To find out more email results@shapingbusiness.com