News
Keeping you up-to-date on marketing developments and issues which could affect your business.

Outsourced Marketing Support: A priority for Directors
A recent survey, on the first 100 days as a Marketing Director, highlights the importance of getting external marketing support.

New law affects all websites and emails
Most businesses have a website to promote their business and provide an online point of contact for potential enquiries and sales. While there are many poor examples due to design issues and poor content, there are many that are now in breach of the law.

Shaping Business Designs
We have recently extended our existing capability by adding experienced design expertise to address the print and online design needs of clients.

Direct Marketing: Can you make that call?
Companies can now register to avoid receiving direct marketing calls. If you call a registered number you will be fined!

CRM: Getting a return on your investment
Despite the development of sophisticated CRM solutions, many implementations have failed to live up to expectations. So what lessons can be learned from well- publicised CRM failures and what is best practice in CRM implementation to deliver the required return on investment?

Communications and the law
The new UK law on Privacy & Electronic Communications has come into effect. But what impact could it have on your business and what do you need to be aware of?

Data Protection Act - Do you comply?
The Data Protection Act has an impact for every organisation that holds information on customers and contacts. The penalties for infringement are severe. Are you acting within the law?