Developing pricing strategies and benchmarking competitor pricing
Competitive Pricing Strategies
Are your products/services sufficiently differentiated from the competition? Shaping Business can assist you by benchmarking competitor prices and assessing the optimum price positioning for your products/services. We will analyse whether you could command a premium price and assess the elasticity of demand relative to price. This approach will determine a pricing model to match your business needs with the market needs.
Channel Pricing Strategies
Many products are delivered through a variety of distribution channels. The more complex the channel mix the more complex the pricing model. Direct Internet Sales, Direct Sales Representatives, Agents/Resellers can all form part of the distribution channel. The internet has brought opportunities but exposed market and channel pricing policies. Shaping Business can assist you in identifying the best approach for your products and services. We can enable you to establish a transparent channel pricing model that addresses the needs of all stakeholders.
At Shaping Business we have worked with large corporates and Small-to-Medium sized Enterprises (SME’s) that have deployed Direct Internet Sales, Direct Sales Representatives, Agents/Resellers and can advise on pricing strategies and models to maximise shareholder value.
