Identifying customer requirements and developing new products/services

Developing pricing strategies and benchmarking competitor pricing

Identifying appropriate distribution channels and securing distribution partners

Devising and implementing effective promotional plans

Devising and implementing promotional plans

Direct Marketing Campaigns
Direct marketing either through Direct Mail or Telemarketing can be effective with strong campaign management. At Shaping Business we can help you by developing compelling customer propositions, identifying the optimum communication channel and follow-up processes to open doors to new customers.

Website Design & Development
Your website is a key channel to market. At Shaping Business we can ensure that you site provides you with the best opportunity to secure business. Our approach to website development is highly marketing focused. We effectively blend the three distinct skills which are essential in website development - marketing, creative design and website programming to W3C standards. Shaping Business provides a complete end-to-end service from site design to copywriting, development, site optimisation and ongoing maintenance with guaranteed service levels.Have a look at our web development portfolio.

Advertising Campaigns
Sticking an ad in a publication is easy ­ isn’t it? Shaping Business can support your advertising campaigns to enable you to get the responses you need. We can initially determine the appropriateness of this approach for your market. We can assist in establishing a consistent and attention capturing style for the advert, identify the right publication(s), negotiate the best rates for the advert and put in place the response processes and deliverables. Our approach will ensure you achieve a cost effective investment that will deliver the return you need.

Public Relations Campaigns
Public Relations needn’t involve vast investments and commitments to monthly retainers with agencies. At Shaping business we positively encourage a results based approach to PR, with contacts in the trade and business media we have the expertise to assist you in developing articles and comment that will be of interest to freelancers and journalists. We can help your business get on the radar with your target market.

Customer Reference Programmes
Every business decision is weighed up in terms of the financial commitment and the potential return on investment. Potential customers are more sceptical now, than ever before. Providing real examples of customers that have benefited from your products and services is a key influencer on purchase decisions. But with internal resources tied up with the day-to-day responsibilities and deliverables it is hard to find the time to develop compelling case studies from previous sale. By outsourcing the process to Shaping Business you can achieve a continual supply of relevant customer case studies to build your sales pipeline.

Company Newsletters
Company Newsletters are a great way to keep your business and your products/services in front of your existing and previous customers on a regular basis. At Shaping Business we can produce a programme of Newsletters in a variety of media to suit the needs of your business and your customers. From identifying and developing the content to producing and distributing the final result we can provide you with a complete and highly effective solution.

At Shaping Business we have been involved in many successful marketing communication campaigns.

To find out more email results@shapingbusiness.com