Here is an interesting viewpoint. Contrary to popular misconception spending more money on marketing does not necessarily lead to increased sales. Many marketing functions within businesses get into a routine of marketing activity. Typically though, most marketing teams cannot tell you which of your marketing activities drives the most sales. Yet, if you make more budget available they are highly likely to spend more money doing the same things.
"Half of my advertising is wasted, and the trouble is, I don’t know which half" according to William Hesketh Lever (1821-1925), the 1st Lord Leverhulme and co-founder of the original Lever Brothers.
Having conducted numerous marketing audits in businesses it appears that a century on, the situation is largely unchanged. But with the right approach this needn’t be the case. We have developed a solution for businesses to review their marketing and identify ways to increase sales. We can help you to determine what marketing activities are wasteful and add no value to the business and what marketing activities could generate the most return for your business.
The Shaping Business Marketing Audit involves a structured review of business operations from marketing to enquiry processing to sales. We consider all aspects of growing your business by reviewing your target market, the competitive environment, the channels you use to access this market and the messages you communicate to potential customers.
Our marketing audit is one of the best investments your business could make this year. The audit culminates in a comprehensive report with a series of recommendations to improve your marketing effectiveness and increase sales. There is no commitment on your part to use Shaping Business to execute the recommendations - you can action each of the areas identified with your own resources. But if there are areas where you and your team feel you could benefit from our support we would be delighted to help you move things forward.
At Shaping Business we have extensive experience of working with large corporates and SMEs. We have developed a comprehensive and structured marketing audit which has already been proven to provide significant benefit to clients.
To improve the effectiveness of your marketing to increase your sales, or to see examples of how the marketing audit has helped our clients, please email results@shapingbusiness.com or contact our office.
