Establishing the Growth Strategy

It is easy to get absorbed by day-to-day operational demands. Client delivery, business development, resource management, engagement management and account management are all important. However it is also necessary to take a step back and plan for the future. Without it, many successful businesses slowly begin to lose direction, failing to identify changes in the market, respond effectively to evolving client needs or deal with new competitors. The result is plateauing fee revenue or even retrenchment. Sustainable growth requires a growth strategy that is coherent, regularly reviewed and implementable within the resources available.

"Success is achieved through meticulous planning and a full commitment to implementation."

Shaping Business works in partnership with your senior team to develop a marketing strategy that is achievable and aligned to your business growth aspirations. Our approach focuses on:

• Clarifying and financially quantifying the business objectives
• Analysing the market characteristics
• Assessing the competitive environment
• Analysing historical sales, client profiles and contact networks
• Analysing the service portfolio
• Determining the resourcing profile required to deliver the strategy
• Establishing the business constraints
• Defining and prioritising target markets
• Identifying the key business differentiators
• Establishing management processes for regular strategic reviews.

From our experience , the most successful professional services firms have established a clear strategic direction and aligned the entire business around the delivery of the strategy. Our consultants have extensive experience of developing and implementing growth strategy in professional services businesses and fully understand the practical trade-offs involved. Our objective approach challenges preconceived ideas and enables your business to formulate a robust and achievable growth strategy.