Aligning sales, marketing and products/services to deliver predictable, scalable growth.
Shaping Business provides specialist knowledge and experience, backed by proven frameworks to help Technology, Manufacturing and Professional Service firms to unlock growth.
Your business growth shouldn't feel this unpredictable.
What I see repeatedly across Technology, Manufacturing and Professional Services firms:
- Sales, marketing and delivery operating in silos
- Sales pipeline that fluctuates substantially month to month
- Strong capability that does not convert into consistent revenue
- Growth plateauing despite continued investment.
This isn’t a people issue.
It’s a growth system issue.
Shaping Business works with business leaders to manage the levers of value creation.
We are focused on delivering your business growth ambition. We understand the levers of value creation in your business and can work with you to help you realise the value in your business.
We believe there is an inextricable link between business strategy and marketing execution. This is about the real strategic direction of the business and not about next months campaign. That strategic focus determines the appropriate integrated multi-channel marketing programme we deliver for your business to generate quality leads for your sales pipeline.
Shaping Business offers a different kind of growth leadership.
I’m Ray Clarke. I work with CEO’s, founders and investors as a Fractional Chief Growth Officer (CGO). Not to add more activity – but to fix the underlying structure that drives revenue.
That means:
- Defining a clear market positioning
- Building a predictable sales pipeline
- Improving conversion and deal value
- Aligning sales, marketing and delivery
- Structuring scalable growth, including international expansion.
The result is not just more revenue – but predictable, controllable growth.
Our team becomes part of your team, helping you execute your growth plan.
Our originality lies in how we defined our business model based on our client side experiences. We don’t see ourselves as an external service provider but as an integral part of your team. We don’t charge retainers and instead provide full transparency on marketing delivery.
In the UK, Ireland and Europe we offer a unique approach to growth marketing. Our team works with your team to address your short term needs to win business, your medium term need to grow your business and your long term need to realise the value in your business. Our clients value this approach. To experience this results driven focus in your business, contact us directly.
The Growth System
1. Positioning
Who you target and why you win
4. Economics
Pricing, deal value and lifetime value
3. Conversion
How effectively leads become revenue
2. Pipeline
How opportunities are consistently generated
5. Velocity
How quickly revenue moves through the business
When these are aligned, growth becomes scalable and predictable.
When they’re not, revenue stalls – regardless of effort.
Where growth is usually hiding
In most businesses I work with, there is £300k-£1m+ of unrealised revenue already sitting inside the current operation.
Not from launching something new.
But from:
- Fixing conversion gaps
- Improving positioning
- Increasing deal value
- Accelerating pipeline velocity.
This is the focus of my work – identifying and capturing that opportunity.
Who is this for?
I work with:
- Technology, manufacturing and professional services firms
- £3m-£30m turnover
- Established, capable teams
- Growth has plateaued or become unpredictable
- Ambition to scale, but without a clear, structured path.
Often backed by:
- Private investors
- Founders preparing for scale or exit.
How I work - Fractional Chief Growth Officer Model
I operate as part of your leadership team, focused on commercial outcomes.
Engagement Structure:
- Initial Growth Audit and Opportunity Mapping
- Clear 12 month growth roadmap
- Weekly leadership sessions
- Ongoing strategic oversight of sales, marketing, delivery and commercial performance.
Engagement Terms:
- Retained model
- 6 month minimum contract
- Focused on measurable revenue impact.
Credibility - Experience
- 30+ years experience in Technology/Engineering, Manufacturing and Professional Services
- Strategic advisor to 500+ businesses across the UK and Europe
- Delivered commercial strategy and growth programmes internationally in Europe, North America and Asia Pacific
- Trusted confidant to CEO’s.