30+ years experience | 500+ businesses strategically supported | UK, Europe, North America & Asia Pacific
Aligning sales, marketing and products/services to deliver predictable, scalable growth.
Shaping Business provides specialist knowledge and experience, backed by proven frameworks to help Technology, Engineering, Manufacturing and Professional Service firms to unlock growth.
Your business growth shouldn't feel this unpredictable.
What I see repeatedly across Technology, Engineering, Manufacturing and Professional Services firms:
- Sales, marketing and delivery operating in silos
- Sales pipeline that fluctuates substantially month to month
- Strong capability that does not convert into consistent revenue
- Growth plateauing despite continued investment.
This isn’t a people issue.
It’s a growth system issue.
Your business growth shouldn't feel this unpredictable.
>What I see repeatedly across Technology, Engineering, Manufacturing and Professional Services firms:
- Sales, marketing and delivery operating in silos
- Sales pipeline that fluctuates substantially month to month
- Strong capability that does not convert into consistent revenue
- Growth plateauing despite continued investment.
This isn’t a people issue.
It’s a growth system issue.
Shaping Business offers a different kind of growth leadership.
I’m Ray Clarke. I work with CEO’s, founders and investors as a Growth Architect. Not to add more activity – but to fix the underlying structure that drives revenue.
That means:
- Defining a clear market positioning
- Building a predictable sales pipeline
- Improving conversion and deal value
- Aligning sales, marketing and delivery
- Structuring scalable growth, including international expansion.
The result is not just more revenue – but predictable, controllable growth.
Shaping Business offers a different kind of growth leadership.
That means:
- Defining a clear market positioning
- Building a predictable sales pipeline
- Improving conversion and deal value
- Aligning sales, marketing and delivery
- Structuring scalable growth, including international expansion.
The result is not just more revenue – but predictable, controllable growth.
The Growth System
1. Positioning
Who you target and why you win
2. Pipeline
How opportunities are consistently generated
3. Conversion
How effectively leads become revenue
4. Economics
Pricing, deal value and lifetime value
5. Velocity
How quickly revenue moves through the business
When these are aligned, growth becomes scalable and predictable.
When they’re not, revenue stalls – regardless of effort.
Where growth is usually hiding
In most businesses I work with, there is £300k-£1m+ of unrealised revenue already sitting inside the current operation.
Not from launching something new.
But from:
- Fixing conversion gaps
- Improving positioning
- Increasing deal value
- Accelerating pipeline velocity.
This is the focus of my work – identifying and capturing that opportunity.
Who is a Growth Architect for?
I work with:
- Technology, engineering, manufacturing and professional services firms
- £3m-£30m turnover
- Established, capable teams
- Growth has plateaued or become unpredictable
- Ambition to scale, but without a clear, structured path.
Often backed by:
- Private investors
- Founders preparing for scale or exit.
How I work - Growth Architect
I operate as a strategic growth architect as part of your leadership team, focused on commercial outcomes.
Engagement Structure:
- Initial Growth Audit and Opportunity Mapping
- Clear 12 month growth roadmap
- Weekly leadership sessions
- Ongoing strategic oversight of sales, marketing, delivery and commercial performance.
Engagement Terms:
- Retained model
- 6 month minimum contract
- Focused on measurable revenue impact.
Credibility - Experience
- 30+ years experience in Technology/Engineering, Manufacturing and Professional Services
- Unique background that successfully bridges the gap between sales, marketing and product/service
- Strategic growth architect to 500+ businesses across the UK and Europe
- Delivered commercial strategy and growth programmes for businesses to grow internationally in Europe, North America and Asia Pacific
- Regularly obtain feedback as “a safe pair of hands”.
- Trusted confidant to CEO’s.
Where growth is usually hiding
In most businesses I work with, there is £300k-£1m+ of unrealised revenue already sitting inside the current operation.
Not from launching something new.
But from:
- Fixing conversion gaps
- Improving positioning
- Increasing deal value
- Accelerating pipeline velocity.
This is the focus of my work – identifying and capturing that opportunity.
Who is a Growth Architect for?
I work with:
- Technology, engineering, manufacturing and professional services firms
- £3m-£30m turnover
- Established, capable teams
- Growth has plateaued or become unpredictable
- Ambition to scale, but without a clear, structured path.
Often backed by:
- Private investors
- Founders preparing for scale or exit.
How I work - Growth Architect
I operate as a strategic growth architect as part of your leadership team, focused on commercial outcomes.
Engagement Structure:
- Initial Growth Audit and Opportunity Mapping
- Clear 12 month growth roadmap
- Weekly leadership sessions
- Ongoing strategic oversight of sales, marketing, delivery and commercial performance.
Engagement Terms:
- Retained model
- 6 month minimum contract
- Focused on measurable revenue impact.
Credibility - Experience
- 30+ years experience in Technology/Engineering, Manufacturing and Professional Services
- Unique background that successfully bridges the gap between sales, marketing and product/service
- Strategic growth architect to 500+ businesses across the UK and Europe
- Delivered commercial strategy and growth programmes for businesses to grow internationally in Europe, North America and Asia Pacific
- Regularly obtain feedback as “a safe pair of hands”.
- Trusted confidant to CEO’s.
